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FoundingRemote · Full-time · Marketing
Social Media Marketing Manager
Turn scroll into action. Build the brand where our customers actually are.
We're looking for a performance-minded social media marketer who thrives on paid social and knows how to build organic presence that converts. You'll own our social channels end-to-end — paid campaigns, content strategy, creator partnerships, and community engagement — for a fintech product that genuinely improves people's financial lives.
What you'll do
- →Plan, launch, and optimize paid campaigns on TikTok, Meta (Instagram/Facebook), and YouTube
- →Develop platform-specific content strategies and editorial calendars for organic growth
- →Manage and grow VaultLeap's presence across TikTok, Instagram, X/Twitter, and LinkedIn
- →Source, vet, and manage relationships with creators and micro-influencers in finance and lifestyle verticals
- →Produce or direct short-form video content — hooks, scripts, storyboards, and creative briefs
- →Track and report on CAC, ROAS, engagement rate, and follower growth across all channels
- →Stay current on platform algorithm changes, trending formats, and ad policy updates for financial products
Requirements
- ✓4+ years managing paid social campaigns with demonstrable ROAS — fintech, consumer finance, or payments a strong plus
- ✓Hands-on experience running TikTok Ads Manager and Meta Ads Manager from creative to optimization
- ✓Proven track record growing a brand's organic social presence from early stage
- ✓Strong creative instincts — you can brief content, write copy, and review cuts without an agency
- ✓Comfortable navigating financial services ad policies on major platforms
- ✓Data-driven: you build dashboards, run A/B tests, and let numbers inform creative decisions
Nice to have
- +Experience marketing financial products to Spanish-speaking or LATAM audiences
- +On-camera presence or short-form video production skills
- +Existing relationships with finance or lifestyle creators
- +Experience with attribution tools (Triple Whale, Northbeam, or similar)
What we offer
- ✓Competitive salary + founding-stage equity
- ✓Full creative ownership — no agency layers, no committee approvals
- ✓Remote-first, results-driven culture
- ✓Budget to experiment, test, and scale what works